Study material

MS-611 Rural Marketing  Block-4 Managing the Promotion Block-5 Accessing Rural Markets Block-6 Understanding Rural Marketing Process–Case Studies

MS-68 Management of Marketing Communication and Advertising  Block-1 Marketing Communication and Advertising–Basic Concepts Block-2 Advertising Campaign Planning and Execution Block-3 Media Planning Concepts Block-4 Marketing Communication Form Block-5 Strategies for Advertising Agencies Block-6 Case Studies

MS-66 Marketing Research   Block-1 Marketing Research Concepts and Design Block-2 Data Collection Block-3 Data Processing and Analysis Block-4 Multivariate Analysis

MS-65 Marketing of Services Block-1 Services Marketing–An Introduction Block-2 Services Marketing Mix Block-3 Strategic Issues Block-4 Sectoral Applications-I Block-5 Sectoral Applications-II

MS-64 International Marketing   Block-1 International Marketing : An Introduction Block-2 Environment of International Business Block-3 Policy framework and Procedural Aspects Block-4 International Marketing Mix Block-5 International Marketing Planning

MS-63 Product Management   Block-1 Product Management – Introduction  Block-2 Managing Products-1 Block-3 Branding and Packaging Decisions  Block-4 New Product Development Block-5 Implementing New Product Decision

MS-62 Sales Management   Block-1 Sales Management Functions Block-2 Selling Skills Block-3 Sales Force Management Block-4 Planning and Control of the Sales Effort Block-5 Case Studies

MS-61 Consumer Behavior  Block-1 Consumer Behaviour – Issues and Concepts Block-2 Individual Influences on Buying Behaviour Block-3 Group Influences on Consumer behaviour Block-4 The Buying Process Block-5 Modilling buyer Behavior