IGNOU MS-65 Study Material
MS-65 Marketing of Services Block-1 Services Marketing–An Introduction Block-2 Services Marketing Mix Block-3 Strategic Issues…
MS-65 Marketing of Services Block-1 Services Marketing–An Introduction Block-2 Services Marketing Mix Block-3 Strategic Issues…
MS-64 International Marketing Block-1 International Marketing : An Introduction Block-2 Environment of International Business Block-3…
MS-63 Product Management Block-1 Product Management – Introduction Block-2 Managing Products-1 Block-3 Branding and Packaging…
MS-62 Sales Management Block-1 Sales Management Functions Block-2 Selling Skills Block-3 Sales Force Management Block-4…
MS-612 Retail Management Block-1 Block-2 Block-3 Block-4 Block-5
MS-611 Rural Marketing Block-4 Managing the Promotion Block-5 Accessing Rural Markets Block-6 Understanding Rural Marketing…
MS-61 Consumer Behavior Block-1 Consumer Behaviour – Issues and Concepts Block-2 Individual Influences on Buying Behaviour…
MS-57 Maintenance Management Block-1 Maintenance Overview and Management System Block-2 Maintenance Resource Management and Costing…
MS-54 Management Information Systems Block-1 Information for Decision Making Block-2 System Development Block-3 Computer Networks…
MS-53 Production/Operations Management Block-1 Issues in Production/Operations Management Block-2 Forecasting Block-3 Production System Design Block-4…