Study material

MS-65 Marketing of Services Block-1 Services Marketing–An Introduction Block-2 Services Marketing Mix Block-3 Strategic Issues Block-4 Sectoral Applications-I Block-5 Sectoral Applications-II

MS-64 International Marketing   Block-1 International Marketing : An Introduction Block-2 Environment of International Business Block-3 Policy framework and Procedural Aspects Block-4 International Marketing Mix Block-5 International Marketing Planning 

MS-63 Product Management   Block-1 Product Management – Introduction  Block-2 Managing Products-1 Block-3 Branding and Packaging Decisions  Block-4 New Product Development Block-5 Implementing New Product Decision

MS-62 Sales Management   Block-1 Sales Management Functions Block-2 Selling Skills Block-3 Sales Force Management Block-4 Planning and Control of the Sales Effort Block-5 Case Studies

MS-612 Retail Management Block-1 Block-2 Block-3 Block-4 Block-5

MS-611 Rural Marketing  Block-4 Managing the Promotion Block-5 Accessing Rural Markets Block-6 Understanding Rural Marketing Process–Case Studies

MS-61 Consumer Behavior  Block-1 Consumer Behaviour – Issues and Concepts Block-2 Individual Influences on Buying Behaviour Block-3 Group Influences on Consumer behaviour Block-4 The Buying Process Block-5 Modilling buyer Behavior

MS-57 Maintenance Management Block-1 Maintenance Overview and Management System Block-2 Maintenance Resource Management and Costing Block-3 Key Issues in Maintenance Management Block-4 Analytical Methods in Maintenance Management Block-5 Trends in Maintenance Management

MS-54 Management Information Systems   Block-1 Information for Decision Making Block-2 System Development  Block-3 Computer Networks & Data Communications Block-4 Managing Corporate Data Resources Block-5 Socio-Legal Aspects of Computerisation Block-6 Case Studies

MS-53 Production/Operations Management   Block-1 Issues in Production/Operations Management Block-2 Forecasting  Block-3 Production System Design Block-4 Production Planning & Scheduling Block-5 Materials Planning Block-6 Emerging Issues in Planning/Operations Management