IGNOU MS-68 Study Material
MS-68 Management of Marketing Communication and Advertising | |
Block-1 | Marketing Communication and Advertising–Basic Concepts |
Block-2 | Advertising Campaign Planning and Execution |
Block-3 | Media Planning Concepts |
Block-4 | Marketing Communication Form |
Block-5 | Strategies for Advertising Agencies |
Block-6 | Case Studies |
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